Data Analytics Projects

A/B Test Analysis: Which Group Performs Better, Control or Test?

Aggregated A/B test data is used to analyze which variant performs better in an experimental setup. R is utilized to clean, process, analyze, and visualize the dataset. You may view the GitHub files here.

Bike-Share Usage Analytics: Members vs Casuals

Anonymized bike-share data from Chicago's Divvy system is used to simulate Cyclistic data, allowing for a comparison of casual riders and annual members. The analysis explores trip duration, timing, and usage patterns to uncover insights that inform targeted marketing strategies for Cyclistic. R is used for data cleaning and processing, while Tableau is used for data visualization.